# Perona

> The plug-and-play playbook that makes solo and boutique consultants look like McKinsey on day one.

Perona is a purpose-built practice management software for independent consultants. It replaces fragmented workflows (like scattered spreadsheets, Notion boards, and blank Google Docs) with a unified, automated operational backend.

## Core Capabilities

- AI Proposals: Turns raw client briefs into branded, McKinsey-grade PDFs in under 90 seconds.
- Template Library: 20+ brandable consulting frameworks (SWOT, Porter's Five Forces, BCG Matrix, RACI, OKRs, NDAs, MSAs, etc.).
- CRM & Pipeline: Drag-and-drop lead tracking, automated follow-ups, and engagement renewals.
- Financials: Multi-currency invoicing and time tracking.

## Target Audience

Built exclusively for solo practitioners, fractional executives, boutique advisory firms, and aspiring consultants leaving corporate jobs.

## Status

Pre-launch. Waitlist open. Beta access granted first.

## Pages

- [Home](https://perona.ai/): Product overview, features, pricing, FAQ, waitlist signup
- [About](https://perona.ai/about): Brand story and founder bio

## Pricing Tiers

- Free: 3 AI drafts/month, 5 clients, with "Built with Perona" watermark
- Pro ($29/mo): 50 AI drafts per month per member, unlimited clients and invoices, custom branding
- Growth ($49/mo): Everything in Pro + time tracking, practice analytics, team of 5
- Scale ($99/mo): Everything in Growth + up to 15 team members